A lot of people who I suggest would benefit from blogging ask a common question:
How should I write a post?
They’re not wondering about the “ass-in-the-chair part” but rather, the post structure. Often it’s accompanied by a “what should I write about?” feeling, implied in which is why would anyone really care about what I have to say?
The truth is, we all communicate all the time. Sometimes repetitively so (especially in presales). Not every post has to be earth shatteringly insightful. Or brilliantly written.
I haven’t been writing much, though I have been drafting a lot. This morning I published a post about authentication security after sitting on it for about three weeks. This is pretty typical. Let me share my own thought process about the post so that maybe you have another vector into getting a post from brain to bits.